With the latest software, Contact ‘Em, you won’t have to be worrying about whether or not your e-mail got through to those people it’s intended to reach. As e-mail marketers, we understand that our subscribers and members are busy people and don’t read or even open every e-mail they receive.

Here are a few general statistics about e-mail from the Nielson Norman Group –

• E-mail readers are progressively using spam filters for an easy way to get rid of newsletters they no longer wish to obtain.
• Skimming is the primary way of ‘reading’ a newsletter.
• Approximately 20 percent of a newsletter is actually read, word for word.
• E-mail readers are becoming more and more stressed and increasingly impatient when going through their ‘inbox’ because of the rising number of newsletters they are receiving.

Contact ‘Em is different. Think about this – everyone has a homepage – this is the page that starts every time a browser is opened. And your message will be the first thing they see, at the very top and impossible to miss!

The members, your members, then will be directed to their homepage, no matter if it’s Google, Yahoo or MSN or some other site and at the very top, not blocking anything or too large, just a simple “Hey [insert name] New updates!” or “Hi [insert name] No new updates – but check this out! Either one will be highlighted in the color of your choice; yellow is a popular, eye-catching color and sure not to be missed.

Here are just a few of the many benefits of installing and using the Contact Em software and scripts –

• The Contact ‘Em software is a simple installation and set up and you are on your way!
• The administration script area allows you full control over the appearance and content of what you put out there for your members to read.
• Once you have installed the software, your members fill out a simple form with their name and regular homepage address and submit it to you. After that is completed, they will receive a new link to their regular homepage from you and this will give them regular updates to your newsletter.
• With the Contact ‘Em software program, you will never have to worry again about whether or not your message was sent or received. This allows you to avoid the spam filters altogether.
• Your members will appreciate being ‘in-the-know’ simply when they login into their Internet browser and there is a new message right at the top.
• A good way to generate more leads and keep the customers you have is to offer something of value such as a free e-book or extra software with the purchase of something. And you put this in the ‘check this out’ message right on their homepage!

Contact ‘Em software will not be able to switch every e-mail customer you have, therefore it’s it wise to keep your e-mail newsletter, however, even if a small percentage transfer to the personalized messages using their Internet homepages, there is a better chance of getting your message read and your website visited and your products or services purchased than if you were simply using e-mail alone.